Marketing Analytics for Business
Discover how Marketing Analysts use data to understand customers and drive business growth.
Descripción
In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow. Through hands-on exercises, you’ll learn how to answer the big questions like «did my campaign increase sales six months after launch?» You’ll also work with real-world data to perform essential marketing analysis, including building customer segments, market response models, calculating customer lifetime value (LTV), and much more.
Instructor: Sarah DeAtley
