Cluster Analysis in R

Develop a strong intuition for how hierarchical and k-means clustering work and learn how to apply them to extract insights from your data.

SKU: 8025d1e20d94


Cluster analysis is a powerful toolkit in the data science workbench. It is used to find groups of observations (clusters) that share similar characteristics. These similarities can inform all kinds of business decisions; for example, in marketing, it is used to identify distinct groups of customers for which advertisements can be tailored. In this course, you will learn about two commonly used clustering methods – hierarchical clustering and k-means clustering. You won’t just learn how to use these methods, you’ll build a strong intuition for how they work and how to interpret their results. You’ll develop this intuition by exploring three different datasets: soccer player positions, wholesale customer spending data, and longitudinal occupational wage data.

Instructor: Dmitriy Gorenshteyn